HoYoverse fans, mark your calendars as HoYo FEST 2025 is making its grand return from July 24 to 27, with events happening simultaneously in six cities across Southeast Asia.

Now in its fifth year, this fan-favourite celebration of Genshin Impact, Honkai: Star Rail, Zenless Zone Zero and Honkai Impact 3 promises four days of immersive activities, exclusive merchandise, and the long-awaited regional debut of HoYo FEST’s Artist Alley.

The fest welcomes gamers, players and fans from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to celebrate their favourite HoYoverse titles and create unforgettable memories.

The Artist Alley, first introduced at HoYo FEST 2024 in Indonesia and Vietnam, will be featured at all HoYo FEST locations across Southeast Asia in 2025.

Artist Alleys are usually held at Anime, Comic, and Gaming (ACG) conventions, and bring together local artists to showcase and sell their own ACG-inspired creations. And at this year’s HoYo FEST, fans can look forward to HoYoverse-themed fan merchandise. This marks the first time that a gaming company is allowing fan-created merchandise to be sold at its own event in Southeast Asia.

HoYoverse fans can look forward to onsite activities, including themed booths inspired by their favourite HoYoverse games. They will also be able to take home event-exclusive Genshin Impact, Honkai: Star Rail, Zenless Zone Zero and Honkai Impact 3 freebies, shop HoYo FEST exclusive items, participate in a lucky draw, and check out inspired items from their favourite creators at the Artist Alley.

Moreover, the new Stage Segment will provide cosplayers, performers, and fan artists a chance to showcase their talents. HoYoverse is excited to welcome all kinds of creators to both the Artist Alley and the stage. The final line-up of artists and performers for each country will be announced in late June.

Tickets are on sale on the official HoYo FEST website. Fans can choose from 1-Day Passes, Multi-Day Passes, or Fast Passes. Fast passes will come with early entry privileges, exclusive items, and priority access to HoYo FEST booths and activities.

Get ready for the ultimate HoYoverse experience – to come together, connect and celebrate their love for gaming and creativity. Full event and ticket details at the official HoYo FEST 2025 website at https://hoyo.link/wqjjLntrY.