SEGA is excited to reveal details about the SEGA/ATLUS booth, available freebies, stage events, and merchandise at Tokyo Game Show 2025 (TGS 2025), which will be held at Makuhari Messe from September 25 to 28.
A host of exclusive items are available for everyone who visits the SEGA/ATLUS booth or tries out the demos. Details on how to get each freebie have been revealed, so be sure to take a look.
The booth will host a variety of Fan Time Shows, offering special performances exclusive to TGS. All stage events will also be streamed live on SEGA’s official YouTube channel, letting fans everywhere be part of the fun.
The latest updates will be regularly posted to the SEGA/ATLUS TGS website. Whether you’re planning to come to the venue or enjoy the event from home, keep an eye on the site for more announcements!
SEGA TGS 2025 Website: https://tgs.sega.jp/2025/en/
Exhibit Line-Up
| Exhibit Format | Game Title | Novelty Gifts |
| SEGA／ATLUS | ||
| Demo |
Sonic Racing: CrossWorlds |
Sonic Racing: CrossWorlds Pin Button *1
Sonic Racing: CrossWorlds Original Multi Stickers Sheet |
| Others |
Sonic Rumble |
Sonic Rumble Original Acrylic Keychain *2 |
| Demo |
Virtua Fighter 5 R.E.V.O. World Stage |
Virtua Fighter 5 R.E.V.O. World Stage Fan
Virtua Fighter Series Logo Stickers (White and Black Set) |
| Video | Football Manager 26 | Football Manager 26 Fan SEGA Football Club Champions 2025 Sticker (Logo and Uniform ver.)Football Manager Foldable Knapsack *3 SEGA Football Club Champions 2025 Sports Towel *3Football Manager 26 Fan + SEGA Football Club Champions 2025 Sticker (Icon ver.) *4 |
| Video | SEGA Football Club Champions 2025 | |
| Video | Persona5: The Phantom X | P5X, P3R Shopping Bag
P5X, P3R TGS 2025 Original Sticker Set *5 Persona5: The Phantom X Sun Visor *5 Persona5: The Phantom X TGS limited edition Sticker (Will receive 1 out of 4 designs) *6 |
| Demo | Persona 3 Reload | P5X, P3R Shopping Bag
P5X, P3R TGS 2025 Original Sticker Set Persona 3 Reload Ruler |
| Others | SHINOBI Art of Vengeance | SHINOBI Art of Vengeance Sticker *7 |
| Electronic Arts | ||
| Demo |
EA SPORTS FC 26 |
TGS Limited-Edition EA SPORTS Shopping Bag |
|
GIANTS Software |
||
| Demo | Project Motor Racing | ― |
| GSC Game World | ||
| Video | S.T.A.L.K.E.R. 2：Heart of Chornobyl | S.T.A.L.K.E.R. 2: Heart of Chornobyl Sticker *8 |
|
Take-Two Interactive Japan |
||
| Demo | Borderlands 4 | Borderlands 4 Mini Claptrap *9 Borderlands 4 Pin Button *9 Borderlands 4 Ripper Mask *10 Borderlands 4 Stickers *10 Borderlands 4 Shopping Bag *10 Borderlands 4 Gun-Shaped Fan *10 |
*1 One of the 14 types of Sonic Racing: CrossWorlds pin buttons will be given at random.
*2 Given to attendees after the Sonic Rumble Special Stage concludes.
*3 Awarded for hitting a Football Manager 26 or SEGA FOOTBALL CLUB CHAMPIONS 2025 goal target.
*4 Awarded to those who missed the goal target.
*5 Awarded for those joining the Persona 5: The Phantom X Shooting Gallery.
*6 Awarded for hitting a target at the Persona 5: The Phantom X Shooting Gallery.
*7 Given to attendees after the SHINOBI Art of Vengeance Special Stage concludes.
*8 Borderlands 4 Awarded for taking a photo at the booth.
*9 For those who present the SNS post screen, you will receive one of the capsule toy prizes from the Borderlands 4 booth.
*10 Prizes will also be available after the official TGS stage (Hall 1) on Sunday, September 28, at 11:30 AM.
*Available while supplies last.
Fan Time Shows
The booth will host a variety of Fan Time Shows, featuring appearances from popular influencers and special performances exclusive to TGS.
Feel free to share photos and videos of the shows using the hashtag #SegaAtlusTGS2025!
*Filming and photography are prohibited at certain stage events.
SEGA Official YouTube Live Stream Link
・September 25：https://youtube.com/live/dnxakw2TjmE
・September 26：https://youtube.com/live/rWRqGSs0e88
・September 27：https://youtube.com/live/kvbABzYRgeQ
・September 28：https://youtube.com/live/3Xj2btW9cB0
|
FAN TIME SHOW SCHEDULE（Business Days September 25-26） |
|
| Time | Title |
| 10:30～ | Coming Soon |
| 11:15～ | Football Manager 26 Special Stage Performers: La Classic |
| 12:00～ | September 25 | New VIRTUA FIGHTER Project Special Stage Guests: Tokido, Riichiro Yamada(SEGA), Yosuke Takeda (SEGA) |
| September 26 | Persona Special Live Performers: Azumi Takahashi, Lotus Juice, DJ: RAM RIDER |
|
| 13:00～ | September 25 | Persona Special Live Performers: Azumi Takahashi, Lotus Juice, DJ: RAM RIDER |
| September 26 | Sonic Racing: CrossWorlds ASIA SHOW TOUR 2025-2026 – Tokyo Tournament Performers: Hachidera (B!KZO/Train/Kei/Is/Nise Penguin/Ponzuyaro/hatasako), Gizoku, Koha-D (Masaru Kohayakawa: SEGA) |
|
| 14:00～ | September 25 | Sonic RACING CROSSWORLD Crazy Raccoon Special Stage Guests: Crazy Raccoon (Amatsuki/ rion / Ruri /Francisco/Totomix/Toppy), Koha-D (Masaru Kohayakawa: SEGA) |
| 14:20～ | September 26 | Football Manager 26 Special Stage Performers: La Classic |
| 14:40～ | September 26 | Persona Special Live Performers: Azumi Takahashi, Lotus Juice, DJ: RAM RIDER |
| 15:00～ | September 25 | Football Manager 26 Special Stage Performers: La Classic |
| 15:20～ | September 26 | Persona Special Live Performers: Azumi Takahashi, Lotus Juice, DJ: RAM RIDER |
| 15:30～ | September 26 | Sonic RACING CROSSWORLD ASIA SHOW TOUR 2025-2026 Exhibition match Guests: 6 influencers from Southeast Asia, the 2 winners of the Tokyo Tournament, Koha-D (Masaru Kohayakawa: SEGA) |
| 15:50～ | September 25 | Coming Soon |
|
FAN TIME SHOW SCHEDULE（Public Days 27-28） |
|
| Time | Title |
| 9:30～ | Coming Soon |
| 10:15～ | September 27 | Sonic Rumble Special Stage Guests: Fischer’s (Motoki/Dama/Masai), Sonic, Shadow, Makoto Tase(SEGA), Takumi Hidaka(SEGA) |
| September 28 | Virtua Fighter 5 R.E.V.O. World Stage 3on3 Guests: Itabashi Zangief, Kamataku, Kasumi Ashizawa, Bonjour, Jun Utahiroba, Erina Otonashi |
|
| 11:15～ | Football Manager 26 Special Stage Performers: La Classic |
| 11:30～ | September 28 | Coming Soon |
| 11:50～ | September 27 | Persona Special Live Performers：DJ: RAM RIDER |
| 12:30～ | September 27 | Coming Soon |
| 13:00～ | September 28 | Sonic Racing: CrossWorlds Special Live Guests: Yunosuke, Sonic, Shadow, PAC-MAN |
| 13:50～ | September 28 | Persona Special Live Performers: Lyn、DJ: RAM RIDER |
| 14:00～ | September 27 | Sonic RACING CROSSWORLD 2BRO. Special Stage Guests: 2BRO (Anijya/Otojya/Otsuichi), Takashi Iizuka(SEGA) |
| 14:30～ | September 28 | Sonic Racing: CrossWorlds Special Live Guests: Yunosuke, Sonic, Shadow, PAC-MAN |
| 15:10～ | September 27 | Persona Special Live Performers：DJ: RAM RIDER |
| 15:20～ | September 28 | Persona Special LivePerformers: Lyn、DJ: RAM RIDER |
| 15:40～ | September 27 | Football Manager 26 Special Stage Performers: La Classic |
| 16:00～ | September 28 | Coming Soon |
| 16:10～ | September 27 | SHINOBI: Art of Vengeance Special Stage Guests: Tsuwahasu, Keita Fujiki(SEGA) |
SEGA and ATLUS’s official TGS 2025 goods page
Goods page: https://tgs.sega.jp/2025/en/goods/
The TGS store will showcase new SEGA merchandise, featuring Sonic Racing: CrossWorlds, the Persona series, and more! Plenty of other items will also be on sale.
Select merchandise will be available through various online stores at a later date.
The first people to buy items at the store will receive one of five character-themed coasters.
The store at TGS 2025 is equipped to handle both cash and cashless payments.