PlayStation is kicking off 2026 with its “Love of Play” campaign featuring KIM CHAEWON from LE SSERAFIM, which also includes Festive New Year 2026 Sales and a PlayStation x Wiggle Wiggle merchandise collaboration.
In the “Love of Play” campaign, PlayStation is collaborating with KIM CHAEWON for a series of 4 videos that celebrate the Lunar New Year holiday spirit, where everyone can spend the holiday with their loved ones and, of course, with PlayStation.
The campaign unfolds through 4 episodes: Family, Friends, Sisters, and Solo.
You can also watch the behind-the-scenes interview with Kim Chaewon
The PlayStation Festive New Year Sale 2026 runs from February 6 to 19 in participating retailers (while supplies last) with special discounts:
- PS5 Consoles (please note product availability varies by country): PHP 2,800 off
- PlayStation VR2: PHP 5,600 off
- Discounts on PS5 games: Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Marvel’s Spider-Man 2 and God of War Ragnarök
There’s also a collaboration with Korean lifestyle brand, Wiggle Wiggle, for a Love of Play merchandise set that includes PlayStation-branded Washable Home Slippers, Acrylic Clips (2-piece set) and Acrylic Coasters. Fans can get this limited-edition set by joining select PlayStation Asia social activities during the campaign (available in Singapore, Malaysia, Thailand and the Philippines).