by Contributor | Jan 21, 2026 | Gaming
SEGA is thrilled to announce that 2026 marks the 35th anniversary of its speedy blue mascot, Sonic the Hedgehog. To kick off festivities, check out the exclusive website and trailer! Numerous fan campaigns are set to take place worldwide throughout the year. Keep an...
by Contributor | Nov 28, 2025 | Events, Gaming
SEGA is excited to announce that the SEGA ATLUS Festival will take place in Manila on December 13-14 at SM Mall of Asia. This year’s festival brings together major SEGA and ATLUS titles with a variety of exciting experiences, including hands-on gameplay, community...
by Contributor | Oct 8, 2025 | Events
SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year agreement celebrating the legacies of Sonic the Hedgehog and the Olympic brand. The first look at the...
by Contributor | Sep 4, 2025 | Gaming, Music
SEGA is thrilled to announce the launch of Project ONSOKU, a musical collaboration bringing Hatsune Miku and Sonic together. The project will feature 5 original songs and music videos by different artists, with a new track and video releasing every week. These tracks...
by Contributor | Jul 3, 2025 | Cool Stuff, Gaming
SEGA is thrilled to announce that SEGA STORE TOKYO, SEGA’s first official retail outlet in Japan, will open on the sixth floor of Shibuya PARCO on July 18, 2025. SEGA has created numerous characters and intellectual properties in its more than 60-year history...
