 
							
					
															
					
					 by Contributor | Oct 8, 2025 | Events
SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year agreement celebrating the legacies of Sonic the Hedgehog and the Olympic brand. The first look at the...				
					
			
					
											
								 
							
					
															
					
					 by Contributor | Sep 4, 2025 | Gaming, Music
SEGA is thrilled to announce the launch of Project ONSOKU, a musical collaboration bringing Hatsune Miku and Sonic together. The project will feature 5 original songs and music videos by different artists, with a new track and video releasing every week. These tracks...				
					
			
					
											
								 
							
					
															
					
					 by Contributor | Jul 3, 2025 | Cool Stuff, Gaming
SEGA is thrilled to announce that SEGA STORE TOKYO, SEGA’s first official retail outlet in Japan, will open on the sixth floor of Shibuya PARCO on July 18, 2025. SEGA has created numerous characters and intellectual properties in its more than 60-year history...				
					
			
					
											
								 
							
					
															
					
					 by Contributor | Jun 2, 2025 | Cool Stuff, Gaming
SEGA is thrilled to announce that Racing Around The World will be the theme for Sonic the Hedgehog’s 2025 global brand campaign. With a special focus on Sonic’s speed and adventurous spirit, this year’s campaign will provide a variety of events and...				
					
			
					
											
								 
							
					
															
					
					 by Chad | Jan 10, 2025 | Gaming, Movies
Sega is thrilled to announce that the Sonic the Hedgehog film series, produced by SEGA of America, Inc. and Paramount Pictures Corporation, grossed over $1B (¥157B) in the global box office. Released in February 2020 and April 2022, respectively, Sonic the Hedgehog...