WD® Debuts Surveillance-Class Hard Drive Line

Written by Contributor

February 26, 2014

WD_Purple_PRN

WD®, a Western Digital (NASDAQ: WDC) company and storage industry leader, today announced the availability of WD Purple™, a purpose-built line of 3.5-inch, high-capacity hard drives for surveillance applications. Designed specifically for video surveillance units, WD Purple hard drives excel in new and existing home and small business security environments with up to eight hard drives and up to 32 high-definition (HD) video cameras. Shipping today, WD Purple hard drives are available in capacities from 1 TB up to 4 TB.

“By expanding our ‘Power of Choice’ product portfolio with WD Purple, we make it simple for our VARs, integrators and consumers to select the right drive engineered for their application and validated with our industry leading surveillance partners,” said Matt Rutledge, senior vice president and general manager of WD’s Storage Technology group.  “WD optimized the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24×7 workloads of surveillance environments.”

“Different from ordinary desktop hard drives designed for eight hours of daily operation, WD Purple drives have the built-in reliability to operate in Hikvision home and small business system installations so critical video footage is available when it is needed most,” said Ying Yang, director of testing, Hikvision. “An additional benefit of WD Purple drives is they support up to eight drives and 32 HD cameras so there is the flexibility to expand for future system coverage.”

“The biggest trend impacting the video surveillance market in recent years has been the transition from analog cameras to network cameras,” said Jon Cropley, principal analyst for video surveillance at IHS Technology (NYSE: IHS). “With enhanced resolution, wide dynamic range and day/night functionality in cameras increasing, demand for storage solutions capable of accommodating large volumes of video will also increase.”

Optimized to withstand the demands of always-on digital PVR, DVR and NVR recording environments, WD Purple hard drives offer low power consumption and many advanced performance features typically reserved for enterprise-level storage.

 WDPurple_CoverOn_Right_4TB

Features

WD Purple hard drives are equipped with an array of exclusive WD technologies, including:

  • AllFrame™ – When combined with ATA streaming support, AllFrame™ technology helps to reduce video footage loss with a proprietary cache policy management technology to help improve data flow and playback. WD Purple includes exclusive firmware upgrades that protect against video pixilation and interruptions within a surveillance system
  • Advanced Format Technology™ (AFT) – the more efficient media format that enables increased areal densities, adopted by WD and other drive manufacturers to continue growing hard drive capacities

 

 

Engineered for Compatibility

Built for easy integration into new or existing video surveillance systems, WD Purple hard drives are designed and tested to surveillance-class standards and are compatible with industry-leading chassis and chip-sets. Without a current industry standard, WD worked closely with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems. Tests of WD Purple hard drives indicate superior performance to competitive surveillance-class brands of storage, especially as cameras, channel count and workloads increase. A special Compatibility Selector is available to assist customers with surveillance drive selection at: http://www.wd.com/en/products/products.aspx?id=1210.

 

Price and Availability

Shipping now through select resellers and are distributed by Techtron Systems Corp.  and Ubertech Inc. in the Philippines, WD Purple surveillance-class hard drives are available in capacities from 1 TB up to 4 TB and covered by a three-year limited warranty. MSRP for the 3.5-inch 1 TB drive, model #: (WD10PURX) is PhP 3,280.00; the 2 TB drive, model #: (WD20PURX) is PhP 4,700.00; the 3 TB drive, model #: (WD30PURX) is PhP 6,250.00 and the 4 TB drive, model #: (WD40PURX) is PhP 8,995.00. Additional information about WD Purple hard drives and limited warranty terms may be found on the company website at http://products.wd.com/wdpurple.

 

About WD

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at www.wd.com.

     Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.

Facebook Comments

0 Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

PlayPark Celebrates 20th Anniversary with SEA Promotions

PlayPark Celebrates 20th Anniversary with SEA Promotions

PlayPark is celebrating its 20th anniversary with the “PlayPark FUNtastic! Bringing FUN Across SEA!” campaign. Bringing a parade of FUN, we will host events across SEA from September to December 2024, with endless giveaways of gadgets and in-game items worth over USD...

PlayStation State of Play 9-25-2024 – Highlights

PlayStation State of Play 9-25-2024 – Highlights

We've all been wondering what Sony has been cooking up behind closed doors, and their recent state of play has revealed to us what that exactly may be. Not going to dilly-dally here, let's show you the biggest pieces of news that came from their presentation, which...