Months ago rumors and even a news of an imminent deal regarding the acquisition of the popular online streaming website by Search Engine Giant Google, but much to our surprise, things didn’t turn out the way we expected it to be.
An updated news broke out earlier this week that Twitch is now acquired by electronic commerce company Amazon with the deal finally being confirmed at the value of $970 Million. Although initial reports indicated Twitch to be bought out by Google/YouTube for a 1 Billion-dollar value, what was stated back then was the possibility of an imminent deal knowing how value of the prize tag. But then again, much to the surprise of everyone, Twitch, the popular and widely used online streaming platform is now part of Amazon, confirmed online, confirmed just hours after the said deal, via a Tweet from Twitch’s official Twitter account.
Emmet Shear, CEO of Twitch, has this to say:
“Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.”
Most of the fans are giving positive feedback regarding this acquisition but the true impact of this deal and what’s in it for both the company, the users, and the viewers, is yet to come.