Razer and Partners Bring Nabu Smartband To China

Written by Contributor

September 5, 2014


Razer, a world leader in connected devices and software for gamers, announced today at a press conference that they are working with highly esteemed partners including Tencent and Tencent Games, JD.com, Banyan Tree Hotels and Resorts, and FISE World, to bring the Razer Nabu smartband to China beginning Q4 2014.

Partnership with JD.com

Razer and JD, today announced availability of the Razer Nabu smartband in China beginning Q4 2014 exclusively onwww.jd.com.

“Razer is a much loved brand by so many people in China, and we are delighted to be coming onboard as the exclusive partner to bring the Razer Nabu to all of them,” said Lan Ye, JD.Com Chief Marketing Officer.  “With our ease-of-purchase system, and fast delivery methods, more people will be wearing the world’s most social smartband in no time.”

“China is without a doubt an incredibly important market for Razer, and our partnership with JD.com, amongst others here, will ensure we can bring as many Razer Nabus to customers as possible,” said Min-Liang Tan, Razer CEO and co-founder.  “With all the great apps integrated with the Razer Nabu – we can’t wait to put it into the hands of every JD.com customer who wants one.”


Partnership with Banyan Tree Hotels and Resorts

Razer also announced a partnership with Banyan Tree Hotels and Resorts, to pilot the Razer Nabu for hotel guests at two of their new flagship resorts in China opening this autumn, Angsana Xi’An Lintong and Banyan Tree Yangshuo.

“Banyan Tree is always looking for new and innovative ways to create exceptional guest experiences in any one of our destinations.  We are excited to work with Tencent and Razer to pilot the Nabu as part of our new “Breath of Fresh Air” program,” said Renhua Ho, General Manager, Banyan Tree China.  “It’s a total wellness device when it will help our guests stay connected to the information that matters most to them, and with the growth of social and mobile media in China – this will be a differentiating experience for our guests.”

Hotel guests at the new Xi’An and Yangshuo Banyan Tree Resorts will be able to make use of the Razer Nabu during their stay, keeping them notified of their emails, texts, and calls as well as track their daily fitness activity.  It is a value-added service that lets guests get more out of their Banyan Tree experience.

More information about the Nabu partnership with Banyan Tree Hotels and Resorts will be made available at a later date.



Partnership with FISE World

Razer will also be a key partner for the upcoming FISE World Chengdu-China, a hotly anticipated international professional/amateur action sports competition taking place at the American Extreme Sports Center in Chengdu from October 24th to 26th 2014.  Razer will be bringing the Nabu along with the Razer Kraken Pro Neon headsets to the event, showcasing their perfect fit for the skateboard, BMX, inline skating and MTB Slopestyle athletes taking part in the competition.

More information about the Razer partnership with FISE World Chengdu-China will be made available at a later date.


Chinese apps to launch with Nabu

Razer also revealed two major Chinese apps that will be available integrated with the Nabu at launch.  These are WeChat and Timi Run Everyday.



Nabu users will be able to view their daily activity logged right from within WeChat and share it with friends and family on an integrated leaderboard.  WeChat users can also automatically exchange contact cards with just a high-five.  Finally, WeChat messages and app alerts are sent right to the Nabu’s bright OLED private message screen – so the most important notifications are never missed.

WeChat is China’s leading mobile social communications platform with over 400 million users.

Timi Run Everyday

The integration between the Nabu and Timi Run Everyday is a world’s first for a mobile game and a wearable.  It allows Timi Run Everyday players to utilize their Nabus to convert their number of steps walked, calories burnt, and hours slept logged by the device into in-game rewards like gold or items.  This is a revolution in mobile gaming and wearable technology that marries real life interactions with in-game rewards.

Fans of Timi Run Everyday and Nabu will be able to purchase a limited co-branded edition Nabu at a later date, as well as earn exclusive in-game rewards with each purchase.

For more information on the Timi Run Everyday-Nabu collaboration, please watch this video:http://youtu.be/g4DvnqfpPeQ

Timi Run Everyday was the best-selling 2013 winner of “Ten Most Popular Mobile Phone Games” in China, with more than 60 million daily users as unveiled by Tencent Game’s first quarter 2014 results.



About the Razer Nabu:

The Razer Nabu is an innovative wearable technology that delivers notifications like emails, calls, texts and app alerts from a smartphone right to one’s wrist; logs activity data for self-analysis and better living; and is built on an open development platform to integrate with third-party applications such as WeChat and Timi Run Everyday for novel end-user experiences.

For more information on the Razer Nabu, please visit www.razerzone.com/nabu


Availability: JD.com – Q4 2014

Price: Available at a later date


Product features:

  • Compatible with: iOS devices – iPhone 5, 5S, 5C; Android 4.3-and-up devices
  • Lithium-polymer battery with 5 – 7 days battery life*
  • IP54 water resistant
  • Available sizes:
  • Large: 81.04 mm (l) x 63.44 mm (h) x 13.60 mm (w)
  • Medium: 75.26 mm (l) x 59.10 mm (h) x 13.60 mm (w)

Displays and sensors:

  • Private message screen: 128×32 pixels
  • Accelerometer
  • Cylindrical vibration motor


  • Nabu Utility app for notifications, data, and other settings
  • Pairing via Bluetooth® Low Energy

*Battery life depends on device settings, usage and other factors.  Actual results vary.

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