ASUS Zenfone 2 Launch Event Aftermath

Written by Chad

May 18, 2015

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Things just got awesome when ASUS hosted a grand presentation for their newest smartphone to see what others can’t see.

Last May 16 at the World Trade Center in Pasay City, ASUS has officially revealed the Zenfone 2 in the country with their Experience 2morrow press event. After their success with their first generation of Zenfones last year which sold around 10 millions units worldwide, Asus made a grand presentation to wow their loyal consumers and the media during the big launch.

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Present during the launch was ASUS CEO Jerry Chen revealing the Zenfone 2 along with their cute and cuddly Zenfone mascot; Zen. The Zenfone 2 ZE551ML will become the newest flagship smartphone for their Zenfone series, as it boasts a 4GB RAM, the largest so far in any smartphones along with the Intel Atom Z3580 6b-bit Quad Core Processor (available in 1.8 and 2.3 GHz) for a powerful processing performance. It has a 5.5 inch IPS display screen that is capable of having Full 1080p HD (443 pixels per inch) display and is protected with Gorilla Glass 3. Also included is the new and improved PixelMaster 2.0 where the Zenfone 2 will have a rear 13 Mega-pixel camera and a front 5 Mega-pixel camera for high quality photos and videos, it still has the Low-Light mode present from their previous Zenfone models and the new Backlight mode which enhances your photos from very bright outdoor environments. And lastly the Znefone 2 will feature the BoostMaster technology; where it enable to fast-charge the Zenfone to its full battery charge in a much shorter recharging time.

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General Manager of Intel Philippines Calum Chisolm was also present at the event where he is also excited about the Zenfone 2’s performance along with their partnership with Asus in creating the Zenfone smartphone series.

After the presentation, the demo area was open to the attendees to personally test the Zenfone 2 units and a chance to win in the event raffles. ASUS is already selling the units at the event for those who are excited to grab their own Zenfones.

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The ASUS Zenfone 2 will be available in different designs and models, the ZE500CL model (1.6GHZ, 1GB RAM, 16GB Storage) will be available for PhP 7,995, the ZE551ML 2GB RAM and 16GB storage variant will have a PhP 9,995 price tag and the 4GB RAM for PhP 13,995 (32GB storage) and PhP 14,995 (64GB storage). As of this moment, the Zenfone 2 is now on sale to selected gadget stores, you can check out ASUS Philippines post for the store list.

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You can check the specs of the Zenfone 2 ZE551ML model below:

  • Platform
    • Brand-new ASUS ZenUI with Android 5.0 Lollipop
  • Color
    • Black/Red/Gray/Gold
  • Dimensions
    • 77.2 x 152.5 x 3.9 ~ 10.9 mm (WxDxH)
  • Weight
    • 170 g
  • CPU
    • 64-bit Intel Atom Z3580 Quad Core Processor (Running at 2.3GHz)
    • 64-bit Intel Atom Z3560 Quad Core Processor (Running at 1.8GHz)
  • Memory
    • 2GB/4GB LPDDR3 RAM
  • Storage
    • 16GB/32GB/64GB eMMC Flash
    • 5GB free lifetime ASUS WebStorage
  • Memory Slot
    • MicroSD card (up to 64 GB)
  • Modem
    • Intel 7262 + Intel 2230
  • Connectivity Technology
    • WLAN 802.11a/b/g/n/ac
    • USB
    • Bluetooth V4.0, NFC
    • Dual Micro SIM card
  • Network Standard
    • Data Rate: 
      HSPA+: UL 5.76 / DL 42 Mbps
      DC-HSPA+: UL 5.76 / DL 42 Mbps
      LTE Cat4:UL 50 / DL 150 Mbps
    • 2G :
    • 3G :
      WCDMA :
      TD-SCDMA: (CN/IN Only)
      1900 ~ 2100
    • 4G :
      FDD-LTE: (TW)
      2100MHz(1)/1900MHz(2)/1800MHz(3)/1700MHz AWS(4)/850MHz(5)/900MHz(8)/700MHz(28)
      FDD-LTE: (WW)
      2100MHz(1)/1900MHz(2)/1800MHz(3)/1700MHz AWS(4)/850MHz(5)/2600MHz(7)/900MHz(8)/800MHz(20)
      FDD-LTE: (US)
      2100MHz(1)/1900MHz(2)/1800MHz(3)/1700MHz AWS(4)/850MHz(5)/2600MHz(7)/900MHz(8)/700MHz(17)/800MHz(20)
      FDD-LTE: (CN/IN)
      TDD-LTE: (CN/IN)
  • Navigation
  • Display
    • 5.5-inch, 1920 x 1080 (Full HD),403ppi IPS Display
      with Gorilla® Glass 3
  • Battery
    • 3000 mAh Li-Polymer
    • Optional 18W BoostMaster fast-Charging adapter
  • Camera
    • Front 5 Mega-Pixel, Fix Focus, Wide View, PixelMaster
    • Rear 13 Mega-Pixel, w/ flash, PixelMaster
  • Sensor
    • G-Sensor/E-Compass/Gyroscope/Proximity/Ambient Light Sensor
  • Note
    • The 18W BoostMaster adapter is included with 2.3GHz/4GB ZenFone 2 model only


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