Taiwan-based electronic firm Elitegroup Computer Systems (ECS) made an official statement regarding on an article from Digitimes that they are halting their market for their own brand DIY motherboard lines.
In an article posted by Digitimes, it is due to the shrinking demand for DIY motherboard and price competition from other major brands such as Asus and Gigabyte that caused ECS to drop their DIY motherboard line. ECS President Sunny Yang has posted an official statement explaining that they are not giving up on their own-brand DIY Motherboard.
Dear Our Distinguished Customers,
We feel regret to learn the untrue report from DIGITIMES pertaining to “ECS to quit own-brand DIY motherboard business, say Taiwan makers” on Jun. 24, 2015. We like to formally clarifY that ECS would never give up any opportunity to work on own-brand DIY motherboard as what we always commit to our valuable customers.
We all learn the lmee competition in motherboard industry. To receive the challenge, ECS has made all the efforts to manage our own brand motherboard and create more service and value to our channel customers for years. We would continue to put more resources to provide cutting edge products and marketing events as what we just announced at Taipei Computex in early June and, therefore, enhance our brand value and your confidence level.
ECS has been cooperating with you for many years, we treasure this relationship. We will also do our best to serve your needs through our global structures. We believe, through our close cooperation, a mutually beneficial result can be achieved in a long-term relationship.
There is still info from Digitimes’ side in regards to their claim.
The DIY Motherboard market has become a high demand due to its affordability, which causes other brands to venture to the said market. The clarification from ECS will give ease to their consumers over the fear of dropping support for the DIY motherboard scene.