WEBZEN announced a collaboration with VERTEX for the creation of the Fairy Elf (エルフ/弓箭手) figure, one of MU’s favourite characters.
VERTEX is a veteran Japanese figure manufacturer specialised in a brand of pretty girl (bishoujo) figures with a combination of colorful costumes, weapons and cute looks.
WEBZEN and VERTEX showcased the prototype figure of Fairy Elf at Wonder Festival 2019 Shanghai, filling the halls with art toys/high-end figures/licenced merchandise to one-of-a-kind pieces from around the world. Wonder Festival 2019 Shanghai will be held at the Shanghai New International Expo Center in China.
After the creation of the exquisite Fairy Elf sculpture by Ishiyama Yuki (石山 裕記), renowned for his heroic imaginings of characters from One Piece, VERTEX has managed the manufacturing and production of Fairy Elf, featuring colourful wings, armour, and dynamic action poses of the original Elf character which are featured in the game.
WEBZEN and VERTEX exhibited the 1/7 scale unpainted Fairy Elf prototype figure, made of ABS and PVC materials and standing approximately 230mm in the exhibition this coming weekend. Pre-ordering of the painted version will be available globally in August.
With this exhibition, WEBZEN expects not only to promote their Intellectual Property and their line-up of MU series characters to the public who visit the venue, but also to expand their IP business into the global market. WEBZEN is currently working on diverse collaborations with potential partners to extend its reach through IP collaboration with the toy and webtoon industry.
Meanwhile, WEBZEN also collaborated with Sentinel to design the new art toy ‘KnightWeGo’ by combining another famous MU character ‘Dark Knight’ and Sentinel’s action figure ‘35MechatroWeGo’ for global sales.