How Meta.us plans to reshape SEA’s grassroots Esports scene.
SEA’s Esports scene is expected to see its own brand of boom this 2020 and possibly beyond as a new venture from Meta.us hopes to provide a better bridge between aspiring amateurs and Esports organizing bodies to sponsors and brands. Spearheaded by CEO Alan Chou, whose experience in the Video Game industry is highlighted with his involvement in titles such as Overwatch, Heroes of the Storm and Hearthstone as Blizzard’s former Director of Publishing for SEA, Meta.us will aim not only to invite more brands to invest in Esports but also hopefully promote activity through being a platform for teams and tournaments on a grassroots level.
So how will it function?
As a platform, Meta.us’ aim is to try and systemize how amateur players and tournaments get discovered by brands and sponsors. To put it briefly, one of the goals is to, as Mr. Chou describes it, “have a draft for Esports”, similar to how professional sports teams and leagues such as the NBA select their new players in a pool of amateur aspirants. Through the Meta.us platform players, teams and even organizers can register their brands as to be discovered by the companies and brands that are on the Meta.us platform as well. To help keep better track of performance, Meta.us also offers functions such as running tournament brackets within the platform itself, hence inviting organizers to be part of the platform. In addition to finding brands, players themselves can also utilize the Meta.us platform to connect, assess performance, and even form teams to participate in leagues and tournaments.
More than just the option to choose
Aside from just plainly giving the opportunity to choose and be chosen, one of the planned functions for Meta.us is to help brands dive deeper into the Esports industry. On top of sponsoring teams and events, Meta.us also plans to provide services such as Consultation, Metric Tracking, and additional Sponsorship Solutions. Ultimately, the goal is to help brands get a better understanding of how the Esports industry functions which would then result in better and potentially bigger investments on teams and events. To sum, Mr. Chou states “Brands want to reach the esports demographic but need the transparency and confidence in the vendors they select and assurance that they would get an ROI. Our platform Meta.us is built exactly to do that”.