The series is also committed to building and supporting game communities worldwide. Starting from May 2018, TEKKEN 7 official tournaments are periodically held in Japan (*4) that consistently gather more than 100 fans on each occasion to challenge and communicate with one another. From 2019, the series has adopted community-based tournaments into the official world tournament schedule, which brought heated TEKKEN 7 battles across the communities worldwide, further expanding the breadth of TEKKEN communities. With the help of all the fans and the communities, the game series has reached a staggering 50 million unit sales mark.

More than 95% of sales from overseas; TEKKEN 7 sells 6 million units

TEKKEN 7, which was released in June 2017 for the PlayStation4, Xbox One, and STEAM, has sold more than 6 million units and counting. The game supports 12 different languages (*5), with more than 95% of the game sales coming from outside of Japan, breaking down to 4% in Japan, approximately 6% in Asia, approximately 30% in North America and LATAM, and approximately 60% in EU and Australia.

TEKKEN 7 has been designed with esports in mind, with features and effects that are enticing to players and spectators. Players with low health can unleash Rage Art through a specific command to deal crushing damage to their opponents, and spectators can enjoy seeing finisher moves through the game’s Super Slow feature where the players go into slow motion before the deciding blow is dealt when both sides are low on health. These and many other features that cinematically bring out the action have been well received, bringing the excitement to players and spectators alike.

It has been well over 3 years since the release of TEKKEN 7, and the game continues to sell well, even to this day. The ascension of esports offering greater spectating opportunities, the player posted bouts bringing newcomers to the franchise, timely delivered downloadable contents, free feature updates, among others, have kept the game on player radars, leading to boosts in sales, which can be seen with sales in 2019 surpassing sales in 2018. We will continue our analysis of worldwide gameplay data and trends, development to community communication and direct interactions, communication with players through social media, and more, so that we can seek ways to bring more fun to everyone.

Activities to support the fighting game market

In an effort to support and invigorate the fighting game market, BANDAI NAMCO Entertainment held an online, live stream program in August 2020 known as the “Japan Fighting Game Publishers Roundtable” where 6 Japanese game companies joined in a roundtable meeting to discuss pre-selected player suggested themes.

We will continue to promote the TEKKEN series for all to enjoy. BANDAI NAMCO Entertainment follows its corporate slogan to the word – more fun for everyone. We will strive to bring fun to everyone throughout the world.