Riot Games stitched together an exciting collaboration with SBTG studios, to produce limited-edition customized sneakers to celebrate the launch of League of Legends: Wild Rift – the highly anticipated mobile multiplayer online battle arena (MOBA) game in Southeast Asia. The partnership celebrates the synergy of fashion and gaming.
The SBTG team developed their take on Wild Rift through the lens of fashion and streetwear, with pairs customized and personalized for select gaming partners across Southeast Asia.
“This collaboration celebrates the discipline of practice which is integral in both the worlds of sneaker customization and gaming, as the beautifully embroidered energetic pattern on the Air Force 1 swoosh features a tiger camouflage which the SBTG team has been painting for more than a decade, now in the game’s official colors,” said SBTG founder, Mr Sabotage, who is an internationally renowned figure within streetwear and design.
Using an all-white Nike Air Force 1 as the canvas for this creation, the sneakers are adorned with a custom embroidered swoosh, which Mr Sabotage and his team developed using Wild Rift’s blue, gold and white color scheme. The standard Air Force 1 tongue tags were replaced with a custom Wild Rift logo. Recipients’ names were hand-stenciled to the sides of the shoes, as were leather SBTG Deubré tags on the laces.
“We’re thrilled to have partnered with an incredible local artist like SBTG on this project. Unique collaborations are a great way to share Wild Rift with new audiences in Southeast Asia. We are looking forward to many more!” said Justin Hulog, General Manager for Southeast Asia, Hong Kong, Taiwan and Macau, Riot Games.