The gaming community is in for another series of online fundraising playthroughs for the environment as World Wide Fund for Nature (WWF) teams up with virtual streaming bigwig Mineski Philippines ​ for a special gaming showmatch in celebration of Earth Hour.​

“We are excited to cooperate with WWF for Earth Hour. Mineski has always been an advocate of teaching gamers the value of responsible gaming and we have always used our platforms to spread this message. Together with our partner Riot Games, we hope to grow our community of young gamers into smart and socially conscious consumers,” shared Mark Navarro, ​ Country Manager of Mineski Philippines.

Nelson Woon,​ Wild Rift, Regional Marketing Manager, shared his insights on how the gaming community can help #ChangeTheEnding for the environment.

“We are excited to commemorate Earth Hour this year alongside WWF-PH and Mineski, with an exciting League of Legends: Wild Rift charity showmatch. It is our hope to be able to unite gamers and fans towards building a sustainable and nurturing environment for generations to come.  As the video games industry and our gaming communities continue to grow, we believe that we have the ability to create a positive, lasting impact on the ecosystem we live in. Across the globe, our teams are laying the foundation for sustainable benchmarking, best practices, and exploring new policies, and we will share more about our efforts when we can. At SEA, supporting WWF to #Connect2Earth is one of the many steps we’re making.”

The playthrough series, which aims to bring together the local gaming community to raise funds for the provision of 100 environmental education modules to Filipino students, will kick off with the launch of Earth Week on March 22nd through the P​PGL, the largest multi-game esports league in the Philippines. To conclude the event will be a League of Legends: Wild Rift show matches on March 27 top-billed by esports personalities Yasumeow, Riku, Kaisaya, Vambby, Hypebeks, Fofi, Julia Npaz, Yvenne, Angelailaila, Nicknokmanok, Berting, and Infinity. You can watch the stream on PPGL‘s official Facebook page.

Kaisaya encouraged fellow gamers to use their platforms in promoting environmental conservation.

“As a public figure in the community, we can use our reach to influence our community to promote advocacy in protecting our planet. By using our reach to educate, we can help the gaming community to understand the importance and value of our natural resources.”

“With gaming and esports exponentially growing in the past years, its market and influence grew alongside it. This influence can be used for environmental awareness and action within the community and organizing impact campaigns or raising money for global causes,” local caster Infinity added.

WWF-Philippines is set to hold more playthrough charity streams and show matches for the gaming community through our partners in the next few weeks to help #ChangeTheEnding for the environment. Stay tuned to WWF-Philippines’ official social media pages for the complete lineup and schedule.