Tokyo Game Show Will Return in 2021 Once Again as an Online Event

Written by Contributor

April 7, 2021

The Computer Entertainment Supplier’s Association has decided to hold the 2021 Tokyo Game Show online in cooperation with Nikkei BP and DENTSU Inc. (President and Executive Director: Hiroshi Igarashi). TOKYO GAME SHOW 2021 Online (TGS2021 ONLINE) will be held for four days from September 30th (Thursday) to October 3rd (Sunday), 2021, and online business meetings only will start on September 29th (Wed). Also, exhibitor applications are accepted starting today. The deadline for exhibitor applications is June 25th (Friday).

“We’ll always have games” has been selected as the theme of TGS2021 ONLINE. Last year, the amazing potential of games shocked the world. TOKYO GAME SHOW is celebrating its 25th year since its inception in
1996. This theme expresses the wish to recreate TOKYO GAME SHOW for the next 25 years and create an exciting future together with everyone who likes games.

This will be the second online event following 2020, with upgraded content. With the streaming of official programs that were popular last year at the forefront, there will be online E-commerce and business matching as well as a new trial version demo feature. In addition, an offline(physical) venue will be provided where the press (TV, newspapers, magazines, websites, etc.) and influencers (game commentators,
game-loving celebrities, etc.) are actually exposed to new games, creating an environment for interviewing exhibitors and playing demos of exhibitor titles. With the help of the press and influencers, they will communicate the appeal of games and the action at TGS2021 ONLINE to as many people as possible.

TOKYO GAME SHOW has continued to evolve as a game event that combines both B-to-B and B-to-C elements, with the number of visitors reaching more than 250,000 for seven consecutive years since 2013. In 2020, the Covid-19 crisis led us to suddenly hold the event online. TGS launched new online-only features such as the streaming of official programs, and the total number of program views reached 31.6 million.

This year’s TOKYO GAME SHOW, held online for a second time, will be a place to convey more of the potential of games and the enrichment that games bring to society, despite various difficulties. Please stay tuned.

This year, TGS recreates the new TOKYO GAME SHOW. With such enthusiasm, TGS creates a lively future from here with everyone who likes games.

The TGS2021 ONLINE portal site ( is scheduled to open for the general public on September 1st, 2021 (Wed), and the following features will be held online as the show approaches.

All official programs will be streamed with simultaneous English interpretation

Official programs by the organizer and exhibitors will be streamed online for 4 days. YouTube, Twitter, niconico, Twitch, Facebook, Douyin, DouYu, bilibili, and other leading video platforms in Japan
and abroad will stream globally to Japan, Europe, the United States, and China. In addition to the Japanese version (original version), a simultaneous English interpretation version will be streamed in parallel for all programs this year.

The trial version demo feature will expose you to the appeal of new games

In cooperation with the online stores of game platforms, TGS will be presenting a feature that allows game fans to play trial versions of new games online for free.

Thrilling Buying Experience at the Special Venue

This year, customers will again be able to purchase a variety of products as they watch all kinds of TGS content live at the Special Venue. TGS also provides the opportunity for immersive product
purchases (live commerce) linked to the exhibitor’s program.

Business matching system

This year, TGS will again provide a business matching system that allows exhibitors and trade visitors to conduct business meetings online. Within the business matching system, B2B seminars will also be streamed by the organizer and sponsors to provide new business tips and solutions.

Demos and exhibitions for the press and influencers

TGS will set up an offline venue at Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture) where the press (TV, newspapers, magazines, websites, etc.) and influencers (game commentators, streamers, game-loving celebrities, entertainers, etc.) can actually play games and cover the event. At the venue, each exhibitor will set up a booth for playing demos and an exhibition, and a press conference for reporters will also be held. Creating a place for exhibitors, the press, and influencers to interact with each other will promote the spread of information and communicate the appeal of the games and the action of TGS2021 ONLINE to as many people as possible.

TGS is planning an online “experience” tour that allows general visitors to have a simulated experience of the venue!

In collaboration with HIS, TGS will hold an online “experience” tour for general visitors around the “Trial Play and Exhibition Area for the Press and Influencers” venue (The tour participation is fee-charged). Create opportunities for interactive and special experiences, such as visiting exhibitors’ booths online, seeing the inside of the venue, and communicating
with game creators. They will provide new ways to enjoy online events.

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