Mobile game company Com2uS announced that the pre-registration for Summoners War: Lost Centuria has exceeded 6 million global pre-registrations.
Lost Centuria, which is scheduled to be released on April 29th and developed based on the IP of Com2uS’ global hit, Summoners War, is a real-time strategy battle game that adds the excitement of a fast-paced battle.
Prior to the release of Lost Centuria, Com2uS selected three movie stars who are famous in the global market as promotional models. Com2uS also holds the ‘World 100 Invitational’, a preliminary event in which 100 famous influencers and celebrities across the world participate. The company is aggressively targeting the global market and, as a result, the number of pre-registrations has rapidly increased, exceeding 6 million as of the 22nd.
In the ‘World 100 Invitational’ which will be held on the 24th, powerful global influencers from 20 countries including Korea, USA, Canada, Germany, Taiwan, Thailand and more participate. In addition, Hollywood actor Charles Melton, Eunhyuk of Super Junior (K-pop group), and Jinho Lee (Korean comedian) are participating as special guests and it has a grand scale line-up suitable for the globally anticipated game. The anticipation is rising as many viewers are crowded with the pre-broadcasting that has already been released by various influencers.
Com2uS is also actively conducting regional marketing to expand direct contact with global fans. Recently, during Songkran, the largest local festival in Thailand, promotional materials of Lost Centuria were attached to the tricycle tuk-tuk, a local means of transportation, and local marketing was carried out to participate in the parade at the landmark. In addition, Com2uS is conducting PPLs in USA, Taiwan, and Indonesia using major webcomic channels. Also, it is spreading the fun factor of strategic game operation through powerful influencers in various countries. As such, Com2uS plans to actively target the global market by conducting various promotional activities around the world before and after the release of Lost Centuria.
More information on Lost Centuria and its pre-registration can be found at Summoners War: Lost Centuria’s official website (https://summonerswar.com/lostcenturia) and pre-registration can be made via App Store or Google Play.