EA Sports Announces EACC Summer 2021 Tournament

Written by Contributor

June 9, 2021

Electronic Arts has announced the next tournament in the 2021 competitive season of FIFA Online 4 and unveiled an exciting new brand identity for the EACC Summer 2021 (formerly EA Champions Cup). The new branding for the inter-Asian esports tournament for its free-to-play multiplayer online football game EA SPORTS FIFA Online 4 was developed in consultation with global sports marketing agency SPORTFIVE

With the launch of a new logo for the tournament series, the EACC brand signals to a more youthful and modern identity that promises to better connect with its key target groups in-market. By merging the esports competition with the full power of the FIFA Online 4 branding, the new brand also captivates its ambition to build a much more comprehensive ecosystem that is as vibrant as the mix of players and cultures that are competing. More importantly, the brand envisions itself to be perceived as a premium competition by all fans and stakeholders, with the aspiration for the events and its players to reach new heights – symbolized by the peaks that carry the EACC wordmark within the updated logo.

Piotr Pilich, Deputy Commissioner of FIFA Online 4 at EA, said, “We are thrilled to launch a new brand for the EACC that is more youthful, accessible, and more relevant to fans than ever before. With a new generation of superstar players and fans, we see football in Asia evolving faster than before. These fans are demanding for access to players more than ever and we want to be at the forefront of driving the conversation not just in esports but also in football.”

“We are excited to partner with SPORTFIVE, an agency which boasts an outstanding international brand network and expertise in both traditional sports and esports. We are confident that they will be able to help us expand our reach in both football and the esports ecosystem.”

Facebook Comments

0 Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

AEW: Fight Forever Debuts All New Gameplay at Full Gear PPV Event

AEW: Fight Forever Debuts All New Gameplay at Full Gear PPV Event

THQ Nordic GmbH and All Elite Wrestling (AEW) debuted all new AEW: Fight Forever gameplay footage at All Elite Wrestling’s November Pay Per View spectacular FULL GEAR. https://youtu.be/eQCsk3QiaXA AEW fans in attendance at Saturday’s event were treated to a first look...

Crackpet Show Sinks Its Teeth on Switch and PC this December

Crackpet Show Sinks Its Teeth on Switch and PC this December

Get ready to make a name for yourself in the most bizarre TV show ever aired! Publisher Ravenage Games and Developer Vixa Games have announced that gory rogue-lite shoot-em-up The Crackpet Show will launch December 15 for Switch and PC via Steam. Choose from a roster...

Evil West is Now Available

Evil West is Now Available

Evil West, the new third-person action game from Flying Wild Hog and Focus Entertainment, is now available! The exhilarating adventure set in a twisted, never-before-seen fantasy version of the Old West is awaiting the intrepid players who’ll dare battle bloodthirsty...

%d bloggers like this: