HoYo FEST 2023 is back in Southeast Asia this July

Written by Chad

July 13, 2023

HoYoverse announces the launch of HoYo FEST 2023 in Southeast Asia, assembling beloved HoYoverse titles including Genshin Impact, Honkai Impact 3rd, Honkai: Star Rail, Tears of Themis, and the highly anticipated Zenless Zone Zero, and also the live virtual actress, Lumi, alongside with a wide array of on-site events. It is confirmed that the series of festivities will be held in Malaysia, Indonesia, and Vietnam from July to August, then in Thailand, Philippines, and Singapore from October to November.

HoYo FEST is a global series of online and offline festivals hosted by HoYoverse every year, and this year is the first time that all six of HoYoverse titles have gathered together. Each game will have an exclusive space at the combined booth, with themed décor that echoes the classic scenes in the game, crafting true-to-game details so as to bring each fictitious world to reality, offering an immersive experience for all fans and players alike!

Genshin Impact, the critically acclaimed open-world adventure RPG, will recreate a popular attraction in Mondstadt, welcoming all Travelers to connect, cooperate and compete with each other through bountiful interactive activities such as stage competitions and quiz games.

Honkai Impact 3rd, the action title developed by HoYoverse that has won an international following, will embody the spirit of the higher-dimensional realm, Sea of Quanta, via its mysterious design style. Captains can dive headfirst into the infinite realities and then have a hands-on of the gameplay at the same time. Besides, the annual Honkai Impact 3rd official online concert will be premiered on-screen on JUL 29 at 8 pm (UTC+8), come and be the first guest of the feast for eyes and ears!

Honkai: Star Rail, the all-new Hovoverse space fantasy RPG, will bring all Trailblazers to the Xianzhou Luofu, the giant Silkpunk flagship in-game with its custom-designed booth. Exhilarating interactive activities and stage competitions will also await all visitors on the spot.

The highly-anticipated action RPG by HoYoverse, Zenless Zone Zero, will showcase its iconic spot in the game — the Random Play video store — with the booth designed accordingly to the theme. Visitors can also try out the demo at the booth and catch a glimpse into the captivating story and gameplay!

The booth of the romance detective title developed by HoYoverse, Tears of Themis, will relive the romantic proposal scene, enabling Attorneys to rewind the special, touching and heart-melting moments with the four male protagonists. Last but not least, Lumi, the first-ever live virtual actress of HoYoverse, is also noteworthy that she will allow visitors to take a sneak peek of her cozy room!

In addition, there will be merchandise for sale at each booth, selling HoYo FEST exclusive goodies that can only be found on-site, and also official merchandise of each title, including popular figurines, plushies and standees. Join the fun to earn luxurious HoYo FEST-themed freebies and relish the moment of happiness!


Event schedule:

Location Time Address
Malaysia 1 Aug – 7 Aug Tropicana Gardens Mall, Selangor
Indonesia 27 July – 6 Aug Mall Artha Gading, Jakarta
Vietnam 27 July – 6 Aug AEON MALL Tân Phú Celadon, TP Hồ Chí Minh
Thailand 20 Oct – 22 Oct Stay Tuned
Philippines 21 – 29 Oct Stay Tuned
Singapore 24 Nov – 26 Nov Stay Tuned


For more detailed information about the events, please visit the official HoYo FEST website: https://hoyo.link/bctMDBAd

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