Brand New Company announces their new intellectual property (IP), a virtual talent agency dubbed HEYU. Its first generation, RE:NEGADE, a 3-piece music group- Jacki3, Gemi9, and Ru VII, is set to debut later this month.

HEYU Gen One – RE:NEGADE

Your friendly neighborhood punks, RE:NEGADE, are here to kick ass and share their pursuit of dreams and collection of heartbreaks through the thing they love the most: Music. The trio will debut on August 31, 2023.

Meet the RE:NEGADE

Jacki3

A Rebel Robot Rapper (former deceased person)

A robot brought back to life after a criminal past struggling to live a normal life and trying to navigate through it without a manual. They also try their damndest to not lose what’s left of them that’s human, and that is their love for music.

Debut: August 31, 2023 | 7:00 PM GMT+8

• YouTube: https://youtube.com/@heyujacki3.
• Twitter: https://twitter.com/heyujacki3

Gemi9

A Siren Songstress Seeking Solace (not a mermaid)

A siren (not a mermaid!) from the underworld who just wants to find a safe place to sing her own music. Despite facing self-doubt and enduring unfortunate encounters in pursuit of her dream in music, it remains her solace and driving force to move forward.

Debut: August 31, 2023 | 8:00 PM GMT+8

• YouTube: https://youtube.com/@heyugemi9
• Twitter: https://twitter.com/heyugemi9

Ru VII

A Vampire Sorceress Rockstar (of many talents)

 A half-blooded vampire and a full-blown sorceress seeking repentance from a regretful decision in the past. Music being the only connection to her real family, she wonders if wounds really heal over time.

Debut: August 31, 2023 | 9:00 PM GMT+8

• YouTube: https://youtube.com/@heyuruvii
• Twitter: https://twitter.com/heyuruvii

Meet the CEO

HEYU’s CEO Mugen, a talking bunny from Heaven, and the HEYU Team are dedicated to empowering every young upstart, being relentless in the pursuit of dreams, and doing it in the coolest way possible.

HEYU is Heaven Enforced Youth.

HEYU is for all you dreamers: the broken, the beaten, and the damned.

HEYU is for living and facing life head-on.

HEYU is HARDCORE.

HEYU is HOPE for EVERY YOUNG UNDERDOG.

HEYU can do it.