Sony Interactive Entertainment just released a special campaign to celebrate.

We’re now in 2024 and the Chinese New Year is happening just around the corner to welcome the Year of the Dragon, Sony Interactive Entertainment has a special campaign to celebrate the special holiday as they collaborate with popular Korean actress Kim Se Jeong (from popular Korean drama series: The Uncanny Counter and Business Proposal) for PlayStation Lunar New Year Campaign in 2024: Happy New Play-Year.

Se Jeong steps into the PlayStation world as your favorite characters of popular PS5 games: EA FC 24, NBA 2K24, FINAL FANTASY VII REBIRTH and Horizon series, where she invites everyone to join her in the world of Play Has No Limit on PlayStation 5.

As someone who grew up playing video games, I am very proud to be working with PlayStation on this campaign. The concept is fun, where I get to play mysterious characters in the world of PlayStation and it is great to portray gaming characters, especially Tifa and Aloy who have great costumes and props! Please join me to celebrate Happy New Play-Year in PlayStation 5!

– Kim Se Jeong

Fans can participate in the social challenge by using an Instagram filter to have a video call with Kim Se Jeong for a chance to win PS5 covers autographed by Se Jeong and other attractive prizes. You can find more details on PlayStation Asia’s Instagram page: www.instagram.com/PlayStationAsia.

There will be Happy New Play-Year deals for Pulse 3D headsets, select physical copies of PlayStation Studios blockbuster titles, and digital games on the PS Store* and PS Plus Offers*. You can check out the details on the Promo campaign page for local promo offerings, as the promo varies in each region.

*PS Store and PS Plus offers are not applicable for Singapore.