Bushiroad announced the establishment of two new international group companies as part of its strategy for long-term financial growth.
The above includes the release of the “Palworld OFFICIAL CARD GAME” in three languages simultaneously (Japanese, English, Simplified Chinese) and is expected to play a major part in the projected overseas TCG (Trading Card Game) sales ratio. The ratio is forecast to exceed 50% for the first time in company history by the fiscal year ending June 2027.
Bushiroad Continues Global Expansion
Guided by its mission to Deliver Excitement to the World, the Bushiroad Group is driving the global expansion of entertainment experiences.
Under its Medium-Term Vision 2030, Bushiroad has positioned the acceleration of its global expansion as one of its core strategies. While maintaining a stable revenue base in the domestic market, the company aims to expand its share in high-potential international markets to achieve sustainable growth in its corporate value.
Two New Group Companies Added Overseas
To expedite building a sales network and strengthen localized marketing in Malaysia and China, Bushiroad will establish new group companies in both countries.
This brings the total number of its overseas group companies to seven, enabling the company to implement optimized business operations tailored to the market environment of each region.
Malaysia
Bushiroad Asia Inc., which has established the distribution network for its TCG business in the South Korean market, has founded a new local subsidiary in Malaysia. By directly applying the expertise accumulated by Bushiroad Asia, the new company will implement optimized sales and distribution strategies in the Malaysian market, which is expected to see strong growth in the coming years.
China
Given the scale of the Chinese market, Bushiroad will transition the Simplified Chinese TCG business into a model for local manufacturing and distribution.
By shifting from the traditional export model to a more efficient operational structure, the company aims to enhance market competitiveness through shorter lead times and reduced logistics costs.
Simultaneous Global Launch of Palworld OFFICIAL CARD GAME
On July 30, 2026, Bushiroad will launch the “Palworld OFFICIAL CARD GAME” in three languages – Japanese, English, and Simplified Chinese.
Initial global shipment for the first booster pack “Dawn of Palpagos” is currently projected to exceed 3.5 million packs, reflecting a strong start.
As part of the brand’s global rollout, Bushiroad staff have been traveling to approximately 400 card game shops and venues across more than 18 countries and regions to host pre-release sales events and tutorial workshops. Workshops have also been part of major international events such as Anime Expo 2026 (held in Los Angeles, USA from July 2–5, 2026), and will also be held at the company-hosted Card Game Festival events in Singapore and Korea in August. Bushiroad expects approximately 15,000 participants domestically and internationally during these events.
The company will continue to actively exhibit at and participate in major events both in and outside of Japan going forward.
The goal is to nurture this product into a sustainable TCG brand that contributes to steady long-term revenue, rather than being a temporary trend.
Overseas TCG Sales Ratio Expected to Reach 50% in Fiscal Year Ending June 2027
As a result of the above efforts to strengthen global expansion, the international sales ratio of Bushiroad’s TCG business is projected to exceed 50% for the first time in company history in the fiscal year ending June 2027.
The company has transitioned into a new phase of adapting its business model that was built in the Japanese market to the global market.
Moving forward, Bushiroad will sequentially accelerate the global expansion of not only its TCG business but also other businesses within the group, striving for solid financial growth and enhanced corporate value.