The Computer Entertainment Supplier’s Association (CESA) has officially launched the Tokyo Game Show (TGS) 30th Anniversary Special Website, unveiling a series of celebratory initiatives to mark this milestone year.
TGS 30th Anniversary Special Website Goes Live
The Tokyo Game Show (TGS) 30th Anniversary Special Website commemorates 30 years since the event’s debut in 1996. The site will showcase a comprehensive timeline of TGS history alongside a gallery of past event posters, offering fans a nostalgic look back at three decades of gaming milestones.
In addition, the website will be continuously updated with the latest information on 30th‑anniversary initiatives scheduled throughout the year.
The Computer Entertainment Supplier’s Association (CESA), organizer of TGS, is also marking its own 30th anniversary with the launch of the CESA 30th Anniversary Special Website on August 26. To coincide with this milestone, CESA will debut the CESA Game Certification (CESA Game Kentei). This interactive online trivia game lets visitors explore and enjoy 30 years of history and culture in the Japanese gaming industry.
Full Lineup of 30th Anniversary Special Initiatives Revealed
A full lineup of special initiatives was revealed to celebrate and power up this benchmark 30th anniversary year
- 30th Anniversary Ticket
An ultra-premium special ticket that comes with an exclusive pure gold medal engraved with visuals from popular titles. Made-to-order sales are open through Tuesday, September 8!
- 30th Anniversary Title Talk Stage
A special program featuring producers from popular game titles celebrating their own milestone anniversaries this year. The first episode is scheduled to stream on Friday, September 11, with a second episode and live talk stages during the event also planned. Join us as we uncover behind-the-scenes stories of titles loved for 30 years and hear the producers’ passion for their creations. Stay tuned for further updates!
- 30 Years of Tokyo Game Show & Gaming History
A panel exhibition tracing the history of the gaming industry from 1996̶when the first Tokyo Game Show was held̶to the present day will be featured at the venue. The display will highlight historic Japan Game Awards winners, major gaming industry milestones, and hit titles alongside current affairs of each era, including stock prices, exchange rates, buzzwords, and chart-topping songs.
- 30th Anniversary Message Board
A dedicated message board will be set up at the venue. Visitors who leave a message of support for TGS will receive a special commemorative sticker!
- 30th Anniversary Photo Sharing Campaign
Take a photo with the 30th Anniversary photo frame at the venue and post it on social media with the hashtag #TGS30th to receive a special commemorative sticker!
- 30th Anniversary Messages from Game Developers
To celebrate our 30th anniversary, autographed message boards (shikishi) contributed by game creators and development teams will be displayed at the venue. These message boards will also be showcased on the 30th Anniversary Special Website.
- 30th Anniversary Family Game Garapon (Raffle)
At the Family Game Park, located in TKP Tokyo Bay Makuhari Hall, visitors who complete a quick survey at the venue can try their luck at the “Family Game Garapon” raffle for a chance to win amazing prizes! Be sure to drop by and take on the challenge!
- 30 BOOST FOOD
In honor of the 30th anniversary, special food menus based on the concept of “30”, such as “30% extra portion” or “30-piece set” with increased volume and additional toppings will be available at the venue food (Halls 4–6 South Outdoor Food Court, Hall 9 South Outdoor Food Court, Family Game Park Food Court at TKP Tokyo Bay Makuhari Hall). We are also excited to unveil the official limited-edition logo for “30 BOOST FOOD.” Don’t miss out on these celebratory culinary treats available exclusively at TGS 2026! Please visit the official website for full menu details.
Creator Lounge Presented by Twitch: Details & New Sponsor Announced
Here are the full details for the “TGS Creator Lounge Presented by Twitch,” the hub where influencers and content creators gather to share the excitement directly from the event floor. In addition, Razer, the leading global gaming lifestyle brand, has officially joined as a supporting sponsor for the lounge. This year’s Creator Lounge will offer expanded streaming environments and networking spaces to powerfully support content creation and broadcasting by creators.
Twitch
Twitch joins Tokyo Game Show 2026 as the Title Sponsor for the Creator Lounge.
Highlights of this year’s special program include:
- On Thursday, September 17, at 1:00 PM, Twitch CEO Dan Clancy will take the Event Stage in Makuhari Messe Hall 1 for a special talk session titled “When Your Audience Plays Back: The Power of Live Community Building.” Centered around Dan’s keynote speech, the session will also feature a conversation with Whalen Rozelle, SVP of Global Esports and International at Riot Games. Together, they will discuss how combining Twitch’s core values̶community, interactivity, and cultural connection̶creates new possibilities built jointly by game companies and fans.
- On Sunday, September 20, a Meet & Greet session will be held on the Event Stage, bringing together Twitch Partners and their fans. This exclusive TGS 2026 initiative offers a unique opportunity to connect in person beyond the online space. Stay tuned to Twitch’s official channels for further details!
- Live broadcasts featuring creators and influencers will be streamed directly from the special studio inside the Creator Lounge. Tune into the official TwitchJP channel to catch all the excitement live from the venue!
Razer
Sponsor exhibitions will be hosted inside the Creator Lounge. Additionally, gaming equipment such as gaming chairs, mice, keyboards, and headsets will be provided in the lounge’s streaming spaces, creating a comfortable environment for creators to stream and network.
“Kewpie No Tamago” Confirmed as Food Court Sponsor; SB Payment Service Joins as Special Sponsor!
Following last yearʼs participation, “Kewpie No Tamago” is confirmed to return as a sponsoring partner, bringing color to the venueʼs food court areas.
As a special 30th-anniversary feature this year, select food trucks in the food courts will offer a complimentary topping service featuring “Kewpie No Tamago”‘s Tare de Taberu Tamago (flavored egg) series. Be sure to stop by to recharge your energy amidst the excitement of the event floor!
Additionally, SB Payment Service, a leading payment service provider, has joined TGS 2026 as a Special Sponsor. They will support the event’s payment infrastructure by implementing cashless payment terminals across food court food trucks (with some exceptions) and merchandise sales within the Family Game Park. By offering a wider variety of payment options to suit each visitor’s needs, SB Payment Service will help ensure a smoother and more convenient experience at Tokyo Game Show.
LY Corporation Joins as Official Communication Partner!
LY Corporation has been confirmed to participate as the official Communication Partner for TGS 2026. Leveraging LINE̶one of Japanʼs largest communications platforms̶the company will support information sharing for TGS 2026 through initiatives designed to make navigating the vast venue more enjoyable and to spark engagement among game fans.
As part of this partnership initiative, original TGS 2026 LINE stamps will be available to download for free via the official Tokyo Game Show LINE account starting Tuesday, August 25.
Leading up to the event, a variety of initiatives will be launched alongside updates on tickets and event details, allowing visitors to enjoyably build up their excitement for TGS 2026. To receive the stamps, please add the official LINE account
TGS BOOSTERZ Vol. 3 Announced!
Following last yearʼs success, Tokyo Game Show 2026 will once again feature official ambassadors known as “TGS BOOSTERZ”̶a group dedicated to the theme of “boosting and sharing the charm of Tokyo Game Show with the world.” Today, as part of the Vol. 3 announcement, a total of 8 members from Japan and overseas have been confirmed as official ambassadors: actor Hideo Ishiguro, freelance announcer Atsuko Uchida, popular U.S.-based Instagrammers Kyle and Kawaii Coco, popular South Korean game streamer KIMBLUE, Philippines-based entertainer Taki, Taiwanese Twitch partner Rice3_Master (⽶⽶⽶⼤師), and Rappy, the official mascot character of TBS’s morning show Love It!.
Joining the impressive roster from Vol. 1 and Vol. 2, the expanded TGS BOOSTERZ team will deliver the excitement of TGS 2026 to a global audience across a wide range of platforms and creative styles.
Sanapi, Editor-in-Chief of Children’s Gaming Magazine TV Game Magazine, Appointed Official FGP Ambassador!
“Family Game Park 2026” is a free-admission area for junior high school students and younger, open for three days during the public days of TGS 2026, from Saturday, September 19 to Monday, September 21 (National Holiday). The area will be located at TKP Tokyo Bay Makuhari Hall, right next to Makuhari Messe. For this year’s event, a new “FGP Official Ambassador” role has been established for Family Game Park (Location: TKP Tokyo Bay Makuhari Hall).
Sanapi, widely known as the Editor-in-Chief of the kids’ gaming magazine TV Game Magazine, has been appointed as the inaugural FGP Official Ambassador! Sanapi will share easy-to-understand insights on highlight content aimed at families̶such as the “Asobiba!” (Play Zone) and “Manabiba!” (Learn Zone)̶as well as event highlights and tips on how to enjoy the venue.
Additionally, the latest issue of TV Game Magazine September 2026 (released July 31)̶a hit gaming publication for children̶features a special cover-story spread on the appeal of FGP and Sanapi’s appointment as ambassador.
Official News Program “TGS NEWS STUDIO” Launches Today with Its Very First Broadcast
The brand-new news program packs everything you need to know about TGS 2026 into an easy-to-digest format̶bringing you the latest updates, event highlights, and tips on how to enjoy the show. Anchor Shohei Taguchi will serve as the main host.
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